With the boom of online commerce, the number of ecommerce has grown exponentially, especially in recent years. At the same time, competition (sectoral and otherwise) has greatly increased; this has forced marketers operating online to implement functional strategies for brand and sales growth in order to fueltheir ecommerce expansion.
This result depends on a wide range of factors, which are not always obvious; in fact, some of them are even in danger of being (guiltily) overlooked when striving to increase e-commerce sales. Below are the crucial and often forgotten factors for increasing your ecommerce sales.
1) Increase your ecommerce sales with the best possible customer care
The service of customer service for ecommerce, Has a considerable impact on sales. In fact, customer care should be implemented before, during, and after the purchase and not only in the after-sales phase.
The more efficient the service, the higher the customer satisfaction; this triggers a positive mechanism for e-commerce sales, as it contributes to customer loyalty and lowers the churn rate, i.e., the rate of customers abandoning the online store (perhaps after only one negative experience).
As you can easily guess, fast and effective customer service improves the image of the shop among users, causing them to return to spend more often on the same ecommerce, and more frequently, leading to a positive impact on sales.
2) Increase orders by increasing the Speed of the site
Another aspect that affects, in the short and long term, the sales of an e-commerce is the speed of the site. This concerns both the fluidity of navigation (scrolling and loading of individual pages) and the responsiveness of response of a button or tool to a given command. A slow site is poorly navigable and makes for an unpleasant customer shopping experience. Technical problems related to the speed and responsiveness of the portal can lead to a drastic drop in sales, since a user is unlikely to return to purchase on an unresponsive e-commerce.
In this regard, another aspect should be taken into account: on June 16, 2021, Google started to develop an algorithm called “ The Page Experience Update ” aimed at improving users’ experience on web pages.
The algorithm aims to favor pages that perform best based on a number of parameters, including loading time and speed. It is therefore not difficult to imagine how much the speed of the site (on any medium, fixed or mobile) can affect the visibility on Google and, consequently, the traffic and sales volumes of an e-commerce.
3) Strategies dedicated to existing customers
If the acquisition of new customers is seen as a key strategic aspect of e-commerce expansion, the same can be said of the consolidation of existing customers. As trivial as it may seem, customer retention is a hugely important factor in enabling an e-commerce business to grow in sales and revenue.
The strategies that can be implemented for this purpose are diverse but pursue, in various ways, one and the same goal: to create a ‘tailor-made’ offering for the customer, increasingly incentivizing a shopping experience tailored to specific needs and requirements. From a practical point of view, this can be achieved through personalized e-mail marketing or dedicated promotional policies (discounts, offers and the like).
4) Recovery of abandoned carts and reviews.
To these strategies for increasing sales on your ecommerce if you add another: reducing abandoned carts, that is, preventing the customer from selecting an item to buy (placing it in the cart) without then finalizing the purchase.
To make the rate of abandoned shopping carts decrease, there are several ways to take action, namely: increase the speed of the site, optimize payment gateways (offering the customer diversified solutions to pay their purchases) and implement a policy of ‘recovering’ carts, through promotional emails that not only act as reminders but also offer discounts or promotions to incentivize the conversion of an abandoned cart.
Finally, the contribution of user reviews should not be underestimated: to incentivize satisfied customers to leave a positive review, an automatic e-mail can be set up to be sent a few days after receiving the purchase.